"The Brand content is ultimately what should be good publicity. An exchange between a brand successfully build an emotional connection with the audience and a consumer having the feeling of being rich."
Olivier Altmann | Co President of Publicis board in charge of creating
Creations
Brand Radios
SNCF LA RADIO, THE BRAND RADIO OF SNCF
OBJECTIVE
Reinforce and complement the traveler information station with a reactive device, mobile and geo-localistion tool. SNCF La Radio accompanies travelers on digital tools SNCF Group and platforms detailing their travel conditions in real time.
Transparent and benevolent SNCF La Radio is a service in line with the core values of the brand SNCF.
ACHIEVEMENTS
24/7 broadcast
Live direct broadcast by 3 presenters from 6 to 8pm
2,704 traffic information in real time, geo localized in 25 cities
Music programming tailored to the diversity of clients SNCF and flexible in case of serious disruption
Live direct broadcast by 3 presenters from 6 to 8pm
2,704 traffic information in real time, geo localized in 25 cities
Music programming tailored to the diversity of clients SNCF and flexible in case of serious disruption
INTERNAL RADIO
MYRADIO, THE INTERNAL RADIO FOR L'OREAL IN FOUR LANGUAGES
OBJECTIVE
Enhance the proximity between employees with rhythmic emissions, innovative and collaborative.
Live broadcast of key events of the group.
Restructure the issue through categories emissions more understandable for the listeners.
Dissect the culture of the group worldwide, recorded and produced in 4 language programs.
Live broadcast of key events of the group.
Restructure the issue through categories emissions more understandable for the listeners.
Dissect the culture of the group worldwide, recorded and produced in 4 language programs.
ACHIVEMENTS
A rich program around news group (international press, Guest of the week, scenes of L'Oréal, citizen minute, HR news, news brands, focus research and innovation ...)
Offshoring events: The Cannes Film Festival, Cherry Daily Pack, Daily EHS ...
Multichannel Distribution: Intranet, internal social networks (Yammer) and mobile page.
Offshoring events: The Cannes Film Festival, Cherry Daily Pack, Daily EHS ...
Multichannel Distribution: Intranet, internal social networks (Yammer) and mobile page.
Radio Évènementielle
LA RADIO DU TOUR DE FRANCE, UNE RADIO ÉVÈNEMENTIELLE DISPONIBLE 7 JOURS SUR 7, 24H/24 PENDANT TOUTE LA DURÉE DE LA COMPÉTITION
OBJECTIFS
Accroître la proximité entre le public et l'évènement avec un media d'accompagnement identitaire. Faciliter l'accessibilité via une expérience innovante.
RÉALISATION
Une programmation musicale transgénérationnelle et des contenus exclusifs autour de l'univers, de l'histoire du tour et de son public
Du direct quotidien pour faire vivre la course en temps réel auprès des auditeurs
Une diffusion live sur le village du tour
Un player web disponible sur le site officiel du Tour de France et sur les sites partenaires
Un player Facebook accessible depuis la page officielle
Une application mobile qui accompagne les auditeurs en mobilité et au fil du parcours du Tour de France
Du direct quotidien pour faire vivre la course en temps réel auprès des auditeurs
Une diffusion live sur le village du tour
Un player web disponible sur le site officiel du Tour de France et sur les sites partenaires
Un player Facebook accessible depuis la page officielle
Une application mobile qui accompagne les auditeurs en mobilité et au fil du parcours du Tour de France
Radio In-Store
DEPLOYMENT OF CELIO RADIO IN 700 STORES IN ALL IT'S NETWORK
OBJECTIVE
Defined the sound identity of Celio and proposed a sound animation to it's adjoining store. Extend the brand experience in-store via a radio brand. Developed tools for multichannel listening experience and interactive
ACHIEVEMENTS
A coherent musical programming platform brand and its values.
Brand audio content: chronicles of style, trends, focus products and collections, tips, services.
Broadcasted in 360 shops - web - mobile social-networking applications
Brand audio content: chronicles of style, trends, focus products and collections, tips, services.
Broadcasted in 360 shops - web - mobile social-networking applications
Podcast
SEANCE RADIO, THE RADIO OF ALL MOVIE SOUNDTRACKS BY BNP PARIBAS
OBJECTIVE
Consolidate the involvement of BNP Paribas Cinema through a webradio 100% cinema. Propose a strategy for brand content for audio closer to customers and generate fans.
ACHIEVEMENTS
Content 100% podcastable (cinema news, events, chronic exclusive portraits, anecdotes and secrets of shooting shows) audio.
A rich and varied program (Soundtracks, theme nights, contests, live on events, special issue)
On-location cinema events, reports and interviews via mobile
A rich and varied program (Soundtracks, theme nights, contests, live on events, special issue)
On-location cinema events, reports and interviews via mobile
Media Broadcast
DEVELOPMENT OF A NEW DIGITAL VIRGIN RADIO
OBJECTIVE
Create a complete digital ecosystem and consistent with the accessibility of the different distribution media. Enhance visibility and virality of content to create in mind the presence and generate traffic.
ACHIEVEMENTS
A website with a real timeline of on-air content and a multi-player audio
A mobile application and tablet dedicated to assist auditors in mobility
A Facebook application to facilitate the accessibility of the radio from the Facebook ecosystem
A player shareable Facebook to promote virality of content
A mobile application and tablet dedicated to assist auditors in mobility
A Facebook application to facilitate the accessibility of the radio from the Facebook ecosystem
A player shareable Facebook to promote virality of content
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BRANDSHOW MORE
RADIO -
SNCF LA RADIOBRAND RADIO
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MYRADIOINTERNAL RADIO
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MONOPRIXRADIO IN STORE
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CULTURE-C
LA RADIORADIO IN & OUT STORE -
LIBÉ RADIOPODCAST & RDM
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CCFMBRAND RADIO
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INTERNALSHOW MORE
RADIO -
SÉANCE RADIOBRAND RADIO
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PEUGEOT RADIORADIO IN & OUT STORE
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PAGES JAUNESINTERNAL RADIO
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RIFFXBRAND RADIO
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RADIOSHOW MORE
IN-STORE -
RADIO SANTÉ ANIMALEBRAND RADIO
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PODCASTSHOW MORE
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RFM RADIOSTREAM BROADCAST
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CHAMBLYINTERNAL RADIO
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CAISSE DES DÉPÔTSEVENT RADIO
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EVENTSHOW MORE
RADIOS -
CRUNCH LA RADIOBRAND RADIO
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ON THE AIRINTERNAL RADIO
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PMUBRAND RADIO
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PODCAST
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POLICE NATIONALE
LA RADIOINTERNAL RADIO -
TOUR DE FRANCE
LA RADIOEVENT RADIO -
PSG RADIOBRAND RADIO
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TOYOTA RADIOBRAND RADIO
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CONVERSE RADIOEVENT RADIO
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LOUD RADIOBRAND RADIO
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CCI ILE DE FRANCEINTERNAL RADIO
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STREAM BROADCASTSHOW MORE
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FRANCE TVINTERNAL RADIO
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DIRECT8BRAND RADIO
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MICROSOFTINTERNAL RADIO
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SC BASTIABRAND RADIO